Last week, I commenced a weekly release of curated SEO news of the week that I believe you should be aware of. This is another episode of this series and new things happened to SEO. I hope you become aware of new features released by Google during the course of the week and also, new discoveries of SEO experts during the week.
DATA REPORT FOR BREADCRUMBS IN GOOGLE SEARCH CONSOLE
The latest update you will find in your Google search console is the breadcrumb data report. What is breadcrumb? Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results. It indicates the position of a page in the site hierarchy. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.
You can find this report under the enhancement section in search console. This data report, just like other structured data report, will show you which sets of breadcrumb structured data have been implemented correctly, which ones have not, and the ones have warnings.
If any error is detected by the Search Console in your breadcrumb markup implementation then it will identify what’s missing from the markup to make it easier for you to fix the problem.
CHROME BROWSER WILL NOW DISPLAY ANSWER TO QUERIES IN THE ADDRESS BAR FOR ANDROID
ALthough, this feature still seem to be at the basic level, but I kid you not, it is developing rapidly. Now, users can get answers to their search queries in the address bar without even needing to click any search result. That’s BAD! Or GOOD? You want to know where i’s getting the answers from? Well, when I clicked on the result in the address bar, it directed me to the search engine result page and I believe it picked up the answer from the featured snippet that’s usually at the top of the SERP.
This was what I got when I typed “How old is google” in the address bar of my android’s chrome browser.
And, when I clicked on the generated result in the address bar, I was directed to the normal SERP also showing the featured snippet.
The implication this might have is that, since users now get answers to their search queries without even reaching the SERP, Organic traffic may reduce? I don’t think so. The result is the same as the featured snippet you always see at the top of the SERP. Well, since I clicked on the result and it directed me to the SERP, I don’t think it will affect your site’s traffic.
Although, it may reintroduce the hunger of getting your site as a featured snippet on the SERP for some keywords.
FAQ STRUCTURED DATA MAY BE DOMINATING GOOGLE SEARCH
After Google announced the FAQ structured data feature in May, 2019 to enable users to interact with a website while still on Google by making your content eligible to display questions and answers directly on Google Search and the Assistant.
Now, many company’s website are utilizing this feature to dominate the SERP and consequently crowd out their competitors because of the high numbers of FAQ answered on the SERP.
While Google announced this feature out of good intention, I hope something is done to curtail the excesses of those using it out of proportion.
GOOGLE: TIMESTAMPS ADDED TO VIDEOS IN SEARCH RESULT
It is no longer news that videos, unlike other content, is not skimmable, hence, the content is often overlooked. But now, Google is trying to make more information available to users on what the video is really all about. Users searching for queries that often have the answers embedded in videos can now know what the video covers and how to skim directly to the part that you want.
Google needs the help of content creators to successfully pull this new feature through. It’s quite easy to set up on YouTube. Check this screenshot from SEJ.
To markup non-YouTube videos for search results, then you will need to fill this form.
What do you think about this?